Brokerage Landing Page

The problem

This is the site the firm sends people to, not the platform they trade on. Which means it changes constantly: campaigns, product pages, notices, dividend records, board changes, research notes. On the old site each of those went through a developer, so publishing anything took a release.

It also has to work in two languages, and be legible to someone reading it on a phone between meetings.

What I did

I built the front end on Next.js and React, with Strapi behind it. There is one route, a catch-all, and every page underneath it is composed by an editor from a fixed library of sections. Adding a page is now content work, not a deployment.

That library is where the time went. Each section has to survive whatever an editor puts in it: a heading of three words or thirty, a carousel of two items or twenty, a table of dividend history, a filterable document archive, a research list that stays quick as it fills up. Locale lives in the URL, so the Vietnamese page and its English counterpart are separate addresses a search engine can index properly. Editors also get a preview mode that renders unpublished content through the live templates, so nothing goes out on a guess.

Result

Three months from empty repository to launch with a team of five, and I wrote the largest share of the front end. The site now publishes without a developer in the loop.